
NEW YORK- The next time U.S. drivers fill up their tanks they may have a new distraction from watching the rising price of fuel at the pump: news and traffic reports on high-definition television screens.
Privately held Gas Station TV said on Monday it would distribute programming to at least 500 gas stations across the country, bringing television to yet another destination outside the home in the hope of raising advertising dollars.
Even as viewership for traditional U.S. television networks has been eroded by the Internet and other media outlets, there has been a march of TV screens to new locales, from office building elevators to commuter buses.
Gas Station TV, which was created by media and advertising executives, said it would bring programming to 500 Murphy's Oil stations by January. The program has already launched at stations in Dallas.
Murphy Oil has over 900 stations located in Wal-Mart parking lots across 21 U.S. states, mainly in the Midwest and Southeast.
Gas Station TV said it will air national and local news segments from the ABC network on 20-inch screens installed onto gas pumps. Walt Disney-owned ABC will also help sell advertising on the screens, the company said.
Gas Station TV is a new venture, led by Chief Executive David Leider, formerly of Internet media company Yahoo Inc., and Chief Financial Officer Stephen Kuehn, who oversaw finances for WPP's automotive advertising account with Ford Motor Co.
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